Ad tech firm BrightLine wants to make ads on smart TVs work more like digital advertising. "The company is teaming up with Nielsen Marketing Cloud, the media research firm’s marketing software
division. The deal will potentially enable advertisers to tap into Nielsen’s 60,000 different audience segments, which can be used for ad targeting purposes on connected TVs, as well as other
devices," according to a
Wall Street Journal report. The goal of the partnership "is to help make TV ads shown on over-the-top streaming apps on devices like Apple TVs or Rokus more
interactive and more targeted. Media companies such as Hulu, Discovery Communications, and Viacom already can use BrightLine’s technology to add elements of interactivity and personalization to
their traditional TV ads. For example, a person watching a show via a cable network’s over-the-top app might see a car ad, and that ad could prompt the viewer to access more video content or
receive information on local dealer locations through a few clicks of their remote," the
Journal report notes.
Read the whole story at Wall Street Journal »
