• by Larissa Faw , February 27, 2017

Adaptly is naming Rob Kabrovski to the new role of vice president of accounts, EMEA. The marketing technology and services company works with advertisers and media agencies to place campaigns on social media sites. They don't create campaigns, but rather develop a media plan of activity across different social media platforms.

Kabrovski will lead Adaptly's Client Strategy team and spearhead new business opportunities across key verticals in the EMEA region, developing strategic partnerships with brands and agencies as well as implementing successful paid social campaigns. He'll be based in London and report to Adaptly president, Sean O'Neal.

With more than six years of experience in digital marketing and strong credentials in both brand and direct-response campaigns, Kabrovski most recently worked at Hearst's iProspect, running the agency's affiliate accounts.

He led the team that enabled Microsoft to be the first brand to feature Twitter promoted stickers in the UK, and in the last year, moved on to lead the Biddable team, managing brands such as Diageo, Microsoft, Mondelez, Inbev and Calvin Klein. He started his career at the affiliate marketing network Tradedoubler.