Lendingtree.com made its first appearance on the list with two commercials, with an ad showing a couple interviewing bankers in their kitchen (No. 8 with a recall index of 194) and another ad with a couple in bed and bankers in the living room (No. 9 with a recall index of 191).
Other ads making the list included KFC’s Popcorn Chicken ad with Barry Bonds (No. 2); 7-Eleven’s Slurp & Gulp with a dog watching a young man get “brain freeze”; a Serta Perfect Sleeper ad with a sheep carted off to jail for ripping a mattress tag (No. 4); another Barry Bonds ad for KFC, this time involving a bobble head doll (No. 5); a Dawn ad with a husband mistakenly believing the soap is out (No. 6); Sears Auto Center ad with a woman asking for tires and a free battery in a 15-second version (No. 7); and a 30-second version of the same series ad (No. 10).