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Mess With Brands At Your Peril, Premier Foods Warns

  • Campaign, Tuesday, February 28, 2017 6:29 AM

"The temptation when you start working on a brand is to try to make your mark and change everything. But I’ll never forget what my first general manager at P&G told me: 'Our job is to carefully shepherd the brands forward and hand them over to the next generation – not change them beyond all recognition.'" Helen Warren-Piper, marketing director of the grocery division at Premier Foods.

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