• by Gavin O'Malley  @mp_gavin, February 27, 2017

What does a stack of money, a pair of sunglasses and a crystal ball all have in common?

They’re among 25 emojis that are most likely to increase push notification open rates, among mobile consumers, new research finds.

Other powerful pictures include praying hands, a diamond ring, surprised eyes, a clock, a car, and a flower bouquet,  according to a new report from mobile marketing firm Leanplum and analytics firm App Annie find.

More broadly, consumers are still crazy for emojis, the researchers find.

Compared to those sent without emojis, push notifications with emojis saw 85% greater open rates, on average, mobile marketing firm Leanplum and analytics firm App Annie find.

“Improving re-engagement and retention are two of the most impactful ways that publishers can get the most out of their apps,” Amir Ghodrati, director of Market Insights at App Annie, notes in a new report. “

Broken down by operating system, iOS push notifications with emojis are opened 50% more often than notifications without emojis, while Android push notifications are opened 135% more often than notifications without emojis.

Emojis that were A/B tested in push notifications led to a 9% increase in users who clicked the notification’s call-to-action, which suggests that emojis lead to a boost in conversions.

Emojis that were A/B tested in push notifications led to a 28% lift in day two retention, which helps mobile brands ensure continued app adoption.

“When you see examples of emojis helping to contribute to a 28% increase in day two user retention, that goes a long way toward increasing the lifetime value of every single download for those apps,” according to Ghodrati.