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Snapchat -- Where Are The Influencers?

  • The Drum, Tuesday, February 28, 2017 6:33 AM
Snapchat’s charm offensive on advertisers isn’t slowing down, but despite this the app has remained uncluttered by influencer endorsements. As its parent company hurls toward an IPO will the platform become more populated with internet superstars or remain true to its ethos of authenticity?

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