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BA Brand Gets Top UK Consumer Ranking

  • Campaign, Tuesday, February 28, 2017 6:23 AM

In a time of turbulence, British consumers seem to be opting for tried and true brands, with British Airways leading Superbrands' rankings for the fourth year running.  Only four new entries -- Boots, Cadbury, Cancer Research UK, and Fairy -- appeared in the top 20 in the 22nd annual Consumer Superbrands list.

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