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Unilever CMO Keith Weed Says Advertisers Are Confronting Viewability And Fraud

"They say one swallow does not make a summer, but on the topic of viewability and fraud in digital advertising there seems to have been an encouraging flurry of swallows recently, and I hope we are gaining real momentum on this industry-defining issue. I for one am having an increasing volume of engaged discussions with fellow advertisers."

Read the whole story at Marketing Week »

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