• by Karlene Lukovitz  @KLmarketdaily, March 3, 2017

Auntie Anne’s soft pretzels is encouraging fans to compete to take over the brand’s Snapchat page for a day.

The contest is part of Auntie Anne’s first “Customer Appreciation Week.” 

Between March 6 and 12, the chain’s U.S. locations will offer the brand’s original pretzels for $1.99.

In addition, through March 5, consumers can visit the brand’s Facebook page and post about why they deserve to be chosen as its “ultimate” fan. The winner will receive free pretzels for a year and the opportunity to take over the @AuntieAnnesSnap account for a day.   

Auntie Anne’s has 1,600 locations in 48 states and more than 25 countries, found in Walmarts, malls, outlet centers, universities, airports, military bases, food trucks and other venues.