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Palmolive Begins Search Marketing Push

FMCG giant Colgate-Palmolive has selected Agence Virtuelle to manage a search engine optimisation and marketing campaign for the Palmolive sites in the UK and across mainland Europe. The firm will use SEO and SEM in a bid to raise consumer awareness for the new Palmolive deodorants, aromatherapy and bath and shower products as well as for the "Thermal Spa" range.

Read the whole story at Netimperative, April 27, 2005 »

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