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WPP's Sorrrell Says Facebook Metrics Doubt Is Not Affecting Budgets
- Marketing Week, Monday, March 6, 2017 6:21 AM
Although CMOs have said they are concerned about Facebook measurement and implied they want to change spending patterns, this is not what is actually happening, according to WPP boss Sir Martin Sorrell. Speaking at an investor event on Friday, Sorrell said that while brands are worried about fake news, brand safety and measurement, they are not showing signs of shifting budgets.
