• by Joe Mandese  @mp_joemandese, March 6, 2017

Mike Proulx has been promoted to chief digital officer of Boston-based Hill Holliday.

The new role, which is actually split between Hill Holliday and spin-off standalone media agency Trilia, is responsible for digital innovation and integration. Among other things, Proulx leads a team of more than 60 people responsible for the agencies’ Innovation & Technology department’s “editorial strategy, digital strategy, creative technology, experience design, and digital production.

Proulx joined Hill Holliday in 2008 as vice president-interactive marketing from Boston-based Racepoint Global, where he was vice president-social media marketing.