Marketsmith Inc. was tapped by American Financial Resources Inc. (AFR), a nationwide home mortgage lender, to develop digital marketing initiatives. The agency will support AFR's two divisions: eLEND,
a B2C unit, and AFR Wholesale, a B2B company.
"AFR chose Marketsmith for their unique data-driven approach to marketing, as well as their approach to understanding customers on a deeper level,"
said Jennifer LoBianco, chief marketing officer of AFR.