A Web site built to accompany high-end refrigerator and freezer company Sub-Zero's first television ad campaign in its 60-year history has drawn 216,000 unique visitors so far this month, an ad agency
representative told
OnlineMediaDaily yesterday. Sub-Zero also has received 100 new customer leads a day since launching the campaign-related Web site March 28, said Rod Ulrich, brand manager at
the Dallas, Tex.-based ad agency The Richards Group. The campaign, created by The Richards Group, has been running on "CBS Sunday Morning," and on cable channels including Bravo, CNN, and National
Geographic, broke on March 27--the day before the Web page launched. The spots end by directing viewers to the company's home page, which, in turn, directs visitors to a "mini" site built specifically
to complement the campaign. The mini site features the same real people who star in the tv ads, such as Carl Grooms, who operates a strawberry farm in Plant City, Fla. Visitors to the mini site also
can sign up to receive company brochures.
-- Wendy Davis
