Last November if you were driving a BMW x5 or a Volvo XC60 on the highway ringing Moscow, you might have noticed a digital billboard on the side of the road flash an ad just as you approached, one for a new SUV from Jaguar. If it was evening, you saw an ad with a dark background, helping the car stand out. In bad weather, you saw it maneuvering in the snow.
Just what the world needs; ... one more Fatal Distraction for drivers. I'm beginning to change my opinion about computer-controlled driverless cars, since a possibly faulty attention span is better than no attention span at all.