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Connected Billboard Targets Ads Based On Car Being Driven

Last November if you were driving a BMW x5 or a Volvo XC60 on the highway ringing Moscow, you might have noticed a digital billboard on the side of the road flash an ad just as you approached, one for a new SUV from Jaguar. If it was evening, you saw an ad with a dark background, helping the car stand out. In bad weather, you saw it maneuvering in the snow.

Read the whole story at MIT Technology Review »

1 comment about "Connected Billboard Targets Ads Based On Car Being Driven".
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  1. Chuck Lantz from 2007ac.com, 2017ac.com network, March 8, 2017 at 5:21 p.m.


    Just what the world needs; ... one more Fatal Distraction for drivers.   I'm beginning to change my opinion about computer-controlled driverless cars, since a possibly faulty attention span is better than no attention span at all. 

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