Around the Net
Consumers Prefer Retail Offer Over Original Content
- Retail Wire, Wednesday, March 8, 2017 10:31 AM
According to the DMA's new "Marketer Email Tracking Study," 47% of marketers believe exclusive content helps to achieve their email marketing campaign objectives. Yet an accompanying survey of U.K. consumers found that only four percent want exclusive content from e-mail pitches. Not surprisingly, consumers are looking for deals.
