Around the Net
Hershey Extends Deal With NCAA
- NYSportsJournalism.com, Thursday, March 9, 2017 8 AM
Hershey Co. enters the coming NCAA basketball tournament with a new five-year deal to continue its role as "official confectionery partner." The deal enables the brand to use NCAA logos as well as maintain Reese’s position as title sponsor of the Reese’s College All-Star Game and to host a kick-off to Final Four weekend with Reese’s Final Four Friday.
