Commentary

Mobile Now Main Channel For Web Access

This post was previously published in an earlier edition of Moblog.

Worldwide, more people now rely on mobile gadgets than desktop computers to browse the Web,  research shows.

Occurring at some point last October, the shift marks a major milestone in the way we communicate, consume and share information.   

By the end of October, mobile and tablet devices accounted for 51.3% of Web usage compared to 48.7% by desktop, according to a report from StatCounter.

Remarkably, the landmark moment comes at a time when many businesses have yet to make the necessary mobile modifications, according to Aodhan Cullen, CEO of the analytics firm.

“This should be a wake-up call … especially for small businesses, sole traders and professionals to make sure that their websites are mobile friendly,” Cullen notes in the report.

In the United States and the United Kingdom, mobile has yet to overtake desktop computing -- but the shift is coming.

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In the U.S., desktop computing still accounts for 58% of Web usage, while smartphone and tablets account for 42% Web usage. In the U.K., the distribution is 55.6% to 44.4%.

Of course, many American and British businesses have to factor international trends into their models.

For example, “Post-Brexit, U.K. businesses should be aware, as they look to increase trade outside the EU, that India, for example, has over 75% internet usage through mobile devices,” Cullen warns.

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