Around the Net
Starbucks Losing Market Share As Rivals Roll Out Promos
- Bloomberg, Friday, March 10, 2017 8 AM
In February, the company ceded market share to other chains, as measured in foot traffic by xAd Inc., a research firm that uses location signals from mobile phones. Starbucks’ share declined to 11 percent among the U.S. restaurants tracked by xAd, down from 12 percent in January.
