Around the Net
Nine In Ten Worried About Privacy, But Consumers Still Want Personalisation
- NetImperative, Friday, March 10, 2017 11:51 AM
While more consumers crave highly personalised and tailored customer service, they are also very sceptical of how businesses collect and store personal data, according to new research. The international study from Verint Systems shows that concerns around data privacy and security remain at the top of the consumer agenda.
