Some 31% of marketers affirm that they use their mobile device to open at least half of the emails. This implies that emails should be easily readable on mobile screens.
With human attention span sinking to as low as 3-4 seconds, it is important to help your subscribers get to the point quickly instead of having them beat around the bush.
Your subscribers are simply scanning your emails. That’s exactly how minimalist emails help. Short copy limited to what is necessary is the key element of a minimalist email design. It works on the principle of white space that makes it easy to read and understand the message in the email.
Imagine Two Emails…
Email #1 has logo, headline, 3 crisp sentences, call-to-action and unsubscribe button; and
Email #2 has logo, headline, sub-headline, a long comprehensive copy, image supporting the copy, closing text, call-to-action and detailed disclaimer with unsubscribe button
Which email offered you a clear message that appealed more to you?
It’s obviously the first one, right? That’s the charm of minimalist emails. You can easily scan through the entire email quickly and understand what it wants to say.
Why the Minimalist Email Design Trend?
As mobile devices are becoming increasingly popular with each passing day, email marketers have started thinking beyond responsive emails. Minimalistic emails are in nowadays, and emails are becoming simpler, shorter and more visually rich. Here are the reasons why:
How to Create a Minimalist Email
Once you start thinking like a minimalist, this type of email design will become easy for you.
We are happy to share some tips that can help you embrace this email style.
How Your Brand Can Cash In On Minimalist Email Design?
As a brand, you can create an impressive newsletter with a minimalist email design that has -- a prominent logo, interesting image illustration, and engaging copy set in ample white space to enable readability.
The email should just end with a CTA button in perfect contrast with the background color of the email.
However, there is no "one size fits all" when it comes to email design. See what works best for your brand and go for minimalist email designs in such a way that there is no compromise on what you wish to convey. Ultimately, your audience should get the right message that you want to reach out with.
Minimalist email designs have gained a lot of momentum in the recent times and many brands are employing it in their marketing campaigns.
Have you tried it yet? Share your experiences with us and let us know whether it’s working for you or not.