Around the Net
Sorrell Blasts Google And Facebook Over Fraud, Metrics And Brand Safety
- Marketing Week, Monday, March 13, 2017 6:47 AM
The WPP boss says digital giants such as Google and Facebook should be doing more when it comes to tackling ad fraud and measurement mistakes. Sir Martin Sorrell has taken aim at Google and Facebook, urging them to step up and “take responsibility” when it comes to measurement errors and ad fraud, as he believes the digital players are “clearly not doing enough.”
