Around the Net
Video Dominates Gaming App Advertising
- NetImperative, Monday, March 13, 2017 6:44 AM
Video ad formats are by far the most popular format in the mobile app gaming market, according to new research. The data, from AppLovin, indicates that video currently accounts for 93% of mobile ad spend. In non-gaming verticals, 58% of spend was for video ads, and 42% was for non-video.
