Around the Net
Pepsi Seeks Insight Into Consumer Trends
- Campaign Live, Monday, March 13, 2017 8 AM
The company launched the PepsiCo Go Trendsetter Challenge, an online competition acting as a recruitment process for its insights graduate program. Applicants pitch an idea for the next big food-and-drink trend. Pepsi is focusing on understanding external trends, ranging from economic macro-trends to specific fashions and behaviors among smaller groups.
