Around the Net

Consumers In A Happy Mood Are Far More Engaging

  • Campaign, Tuesday, March 14, 2017 9:09 AM

The Receptivity of Emotions study by Yahoo found that when US and UK consumers are feeling upbeat, they are 30% more likely to engage with native video content than in other emotional states. They’re also 28% more likely to engage with content marketing, and 21% more likely to engage with direct marketing.

Read the whole story at Campaign »

Next story loading loading..