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Axel Springer Launches Mobile Programmatic For Its Upday News App

  • The Drum, Wednesday, March 15, 2017 8:23 AM

Upday, the mobile news app owned by digital publishing powerhouse Axel Springer, will for the first time monetise its traffic programmatically through a partnership with Innex, Innerative’s global mobile ad exchange. The personalised news app was developed by Axel Springer as part of an exclusive partnership with Samsung Electronics.

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