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Channel 4 Launches First 360 On-Demand Ads
- Campaign, Wednesday, March 15, 2017 8:22 AM
Channel 4's commercial division 4Sales has launched what it says is the first ever 360° interactive ad format on its video-on-demand platform, All 4. The broadcaster has signed up Honda and South African Tourism as the first brands to use the format, Ad 360, which was developed by tech partner Innovid. To experience the ads in 360°, viewers drag their mouse to rotate the view on screen.
