Broadcast Nets Most Popular In 'A la Carte' Pay Packages

For consumers, most of the broadcasters networks are the most popular TV networks when it comes to buying an “a la carte” pay TV package.

A TiVo study reports that respondents tout ABC (65.8%), CBS (63.5%), Discovery Channel (61.8%), NBC (61.0%); History (56%); Fox (52.6), A&E (51.6%), PBS (49%), TNT (47.6%) and FX (47.5%) as the top 10 most popular networks.

Other networks include HBO (47.2%); AMC (45.5%); TBS (45.1%); National Geographic (45.0%); USA Network (44.4%); Food Network (43.5%); Comedy Central (43.4%); HGTV (42.2%); ESPN (41.3%); and The Weather Channel (40.6%).

These results were drawn from respondents who were asked, in reference to an a la carte pay TV service: “Which channels would you be interested in including in your TV package?  

For the top 20 channels, the fourth-quarter 2016 study says consumers would pay $28.87 per month -- this is down from $32.92 in the third quarter.

Many new virtual/digital pay TV providers -- such as DirecTV Now, Sling TV and others are priced in the $20 to $35 a month range.

By way of comparison, the largest percentage of TV consumers, 34.8%, pay $101 or more per month for their traditional pay TV packages; 20% pay between $76 and $100; 27%, pay between $51 and $75; and 17.5% pay less than $50.



1 comment about "Broadcast Nets Most Popular In 'A la Carte' Pay Packages".
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  1. Ed Papazian from Media Dynamics Inc, March 15, 2017 at 12:37 p.m.

    It doesn't matter what people say about how much they would pay for "skinny" bundles, the net effect would be the destruction of many of the selectively programmed channels and the ascendancy of the broadcast networks' empires, including their owned cable channels, plus a few stand alone---but now smaller---independent cable content providers. As for getting to pick what you want---sure---but from an exceedingly narrow menu. Would it be cheaper? Probably, at the outset. But later---who knows?

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