• by Amy Corr  @MediaPostOTL, March 15, 2017

TBWA\London hired Justin Clouder as strategy partner on Lidl, tasked with building on the agency's award-winning "Surprises" campaign.

Clouder joins TBWA from Leo Burnett where he previously served as strategy director on Co-Op, leading a successful re-pitch in 2016, before moving to strategy director on the UK McDonald's account.

"Not only does Justin bring his impressive retail knowledge to the Lidl business and brand, he adds skill sets and experience that will enhance our already robust planning and strategic offering," said Brian Swords, managing director of TBWA\London.