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Nike, Adidas, Under Armour Get A Foothold On Big Dance Kicks

Like The Beatle’s "Rubber Soul," Nike, Adidas and Under Armour have the feet of this year’s NCAA March Madness schools covered with hits from start to finish. Nike is the big leader, with 40 schools, followed by Adidas at 15 and Under Armour at 12, with Russell Athletic outfitting Texas Southern, according to Apex Marketing Group.

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