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L'Oreal Shifts $75 Mil. Maybelline Account to Zenith

L'Oreal USA said it has moved Maybelline's approximately $75 million planning and buying business to Publicis Groupe's ZenithOptimedia. The Maybelline assignment had been with Interpublic Group's Initiative.

Read the whole story at MediaWeek, April 28, 2005 »

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