Around the Net
Pharma Spends More On TV Ads To Promote Pricier Drugs
- USA Today, Friday, March 17, 2017 8 AM
The proliferation of drug ads has generated new controversy, in part because the ads inevitably promote high-priced drugs, some of which doctors say have limited practical utility for the average patient-viewer. Critics say the ads encourage patients to ask their doctors for expensive, often marginal drugs that are fueling spiraling health care spending.
