• by Amy Corr  @MediaPostOTL, March 17, 2017

Hill Holliday promoted Mike Proulx to chief digital officer.

In his new role for Hill Holliday & Trilia, Proulx is responsible for driving digital innovation and integration across the agency' current clients and new business. He leads the agency's Innovation & Technology department in editorial strategy, digital strategy, creative technology, experience design and digital production. He also heads Hill Holliday & Trilia's mediaFWD, a semi-annual showcase featuring thought leaders in media, technology, and creative exploring important trends for modern marketers.

Proulx joined Hill Holliday in 2008 as vice president, interactive marketing.

"Mike has been instrumental in growing our digital capabilities," said Chris Wallrapp, president of Hill Holliday. "He's led our clients to innovative, first in class solutions, and has always been driven by the intersection of creativity, media and technology. He's a proven leader, a tireless collaborator, and a proactive problem solver. I know we wouldn't be where we are today without his contributions."