BIZ DEV: Epsilon To Handle Loyalty Marketing, Technology Services For GNC

Epsilon was tapped by GNC to handle the development and launch of the company's new loyalty program technology platform in the United States. The program allows members to earn points and collect rewards for purchases in-store, online and on mobile devices.

"We chose Epsilon as a partner because their offerings are extremely flexible, and they understand what it takes to create deep, emotional connections with customers," said Paul Yater, chief information officer at GNC. "Additionally, Epsilon has the ability to scale and enhance these services as our business continues to grow."

GNC spent $13.8 million on measured media the first 11 months of 2016, according to Kantar Media.

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