The salt-free seasoning is making salt and pepper shakers a thing of the past. When a family purchases Mrs. Dash, the beloved pig-shaped salt shaker is relegated to an unknown location, where additional adorably shaped salt shakers reside. "Relax. You're with your own kind now," says the lead shaker.
After the shakers watch a family devour a flavorful meal sans added salt, the shakers are brought outside for purchase at the family's tag sale: $3 each, or two for $5. Resource/Ammirati created the campaign.