BIZ DEV: Miele Names Barker As AOR

Barker was named agency of record for Miele, tasked with handling traditional and digital tactical advertising, social media marketing, and promotional support for the premium appliance brand.

"Barker truly understands the Miele Brand, particularly for the American consumer, and they bring the optimal level of strategy and creativity toward boosting sales and supporting our dealers," said Christian Schwarz, vice president of marketing for Miele. "They are also highly collaborative in coordinating with our central brand team in Germany as well as our other agency partners."

Miele spent $11.4 million on measured media the first 11 months of 2016, per Kantar Media.

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