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JCPenney CMO Heads To Hershey

The chief marketing officer of J.C. Penney is quitting the company after two years on the job. Mary Beth West is leaving the department store retailer on March 31 to become senior VP and chief growth officer of the Hershey Co. She will join Hershey on May 1. West joined Penney in April 2015 after serving on the company’s board of directors for 10 years.

Read the whole story at Chain Store Age »

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