Around the Net
Adam & Eve/DDB Appointed Global Creative Shop For Max Factor
- Campaign, Tuesday, March 21, 2017 8:26 AM
Coty has appointed Adam & Eve/DDB to be its lead global creative agency for Max Factor, ending Leo Burnett's 20-year relationship with the makeup brand. Procter & Gamble sold Max Factor to Coty last year. The new owner kicked off a review at the end of January. The pitch was run through The Observatory International, and involved incumbent Leo Burnett, Anomaly and CHI & Partners.
