Around the Net
Tui Calls Out Google And Facebook On Fraud
- Marketing Week, Tuesday, March 21, 2017 8:23 AM
TUI believes Google and Facebook need to stop hiding behind "customer privacy" policies and start taking ad fraud seriously -- but warns that marketers also need to take responsibility instead of "pointing the finger of blame" to others. A new report by Adloox, The&Partnership and m/SIX suggests the global cost of advertising fraud may have previously been significantly under-reported.
