Choozle, Strata Partner To Merge Traditional TV Buying With Digital Campaigns

Choozle, a cloud-based self-service programmatic ad platform, on Wednesday announced a partnership with media buying and selling software firm Strata.

The relationship integrates Choozle with Strata systems, including its order management and billing platform.

Strata clients have the opportunity to integrate Choozle’s digital ad reporting and programmatic media-buying solutions across display, video, mobile and social channels. This includes data management services, customer relationship management matching, and buy-side tools through demand-side platforms.

“Partnering with Choozle allows us to continue to offer solutions to support agencies’ needs for a campaign that goes beyond just the traditional TV spot,” stated Judd Rubin, vice president at Strata. “We’re always striving to equip our agencies with the tools to run campaigns that provide a real return on investment, and Choozle is helping us to do that alongside local advertisers.”

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