- The Drum, Wednesday, March 22, 2017 6:25 AM
Baijiu, the fiery Chinese alcoholic drink, has overtaken Whisky to become the world's most valuable spirit, according to Brand Finance. Baijiu's share of total brand value grew from 23% in 2016 to
37.5% in 2017. The surge saw the Chinese beverage -- which is made from wheat -- overtake Whisky, which dropped from 37% in 2016 to 28% in 2017.
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