Around the Net
UK Advertisers Look In-House For Transparency
- Marketing Week, Wednesday, March 22, 2017 6:22 AM
UK advertisers are increasingly mimicking the US by moving towards building in-house and on-site expertise, a new study suggests. A growing number of UK advertisers are moving to in-house and on-site agency services, driven by a growing demand for transparency and more agile ways of working.
