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Pop-Ups And Video Auto Play Ads Named The Most 'Disruptive'

The Coalition for Better Ads has released its first report today as it details the ‘most disruptive’ ad formats for mobile and desktop. According to the report, pop-up ads, auto-play video ads with sound, “prestitial” ads that viewers have to engage with before they can view the content and large sticky ads were each ranked the most annoying for desktop advertising.

Read the whole story at Marketing Week »

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