NEW! What Happens When A Racecar Is Set Free

Droga5 London created "A Race Car Set Free," its first work for SEAT.

SEAT cars have raced and won competitions in the past, like the World Rally Championships and the World Touring Car Championships. With the launch of the SEAT Leon CUPRA 300HP road car, available to anyone, it's like the beloved race car has been set free.

The 90-second video tells the story from the race car's point of view. The car is driven on the same track, day in and day out, only to return to a dark, lonely garage.

The next day, the race car stares longingly at the open road, watching a SEAT road car drive freely without limitations. The video, directed by Noam Murro, is running in Europe and Mexico in movie theatrers, online and at motor shows.

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