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Coca-Cola Ditches YouTube Channel

  • Campaign, Thursday, March 23, 2017 8:18 AM

Coca-Cola is ditching its weekly UK YouTube shows in favour of a more "nimble" digital content strategy. The last of 48 episodes broadcast since the May 2016 launch breaks today. The videos have continued to rack up about 200,000 views each, but UK Marketing Director Aedamar Howlett said there was "more we could do" to engage older teenagers and young adults.

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