REVOLVING DOOR: Sarah Romero Joins G7 Entertainment Marketing As Director Of Brand Partnerships, Strategy

G7 Entertainment Marketing, part of Project Worldwide, hired Sarah Romero as director of brand partnerships and strategy, a new position. Romero will work on new business development and report to Andre Gaccetta, CEO of G7. She will also work closely with other agencies in the Project Worldwide network to increase collaborations in the entertainment arena.

Romero most recently served as senior manager, partnership marketing at Big Machine Label Group, home to artists like Rascal Flatts, Brantley Gilbert, Florida Georgia Line, Justin Moore, Thomas Rhett and Reba McEntire. Prior to that, she worked at Warner Bros. Records and the Country Music Association with brands including Anheuser-Busch, Ford and Delta.

"Sarah's decade of entertainment-marketing experience in brand partnerships will increase the playing field for G7 moving forward," said Gaccetta. "We're thrilled to have such an ardent music fan and industry leader joining our team."

Current G7 clients include Ram Trucks, Cisco, Salesforce, Fireball Cinnamon Whiskey, and Harley-Davidson.



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