22squared Mobilizes Students For Ad Competition In Tampa

22squared's Tampa office has launched a student advertising competition where five teams have 48 hours to create an advertising campaign focused on raising awareness for a local non-profit, Eckerd Kids.

The event, called “Mobilize 2017,” kicked off today and ends Sunday.

This year the agency received more than 110 applicants (for 25 spots), hailing from USF, FSU, Ringling, SCAD, UGA, UNC Chapel Hill and University of Alabama.

One winning team will see its creative concept run as an advertising campaign, while other teams will receive a variety of prizes, with the grand prize valued at over $2,500. 

"The specific prizes are surprises," says 22squared’s Shane Needham, VP, Director of Production.

This is the fourth year for the Mobilize initiative in Tampa. Last year, the effort benefitted The Spring of Tampa Bay, with a comprehensive advertising campaign, entitled #PeaceInPurple, which was a social awareness activation asking people to wear purple lipstick in support of domestic violence survivors. The cosmetics brand, Mary Kay, donated 450 tubes of purple lipstick to The Spring that was given to guests at its annual luncheon.



22squared corals a bunch of sponsors to help pull off the event. This year’s sponsors include Hulu; Spotify; Pandora; RadiumOne; Clear Channel Outdoor; Yahoo; iHeart Media; Yume, Varick Media Management; Cut & Run; ASD; Master Maintenance; Rudre Properties; Elite Group, Carrabba's; Moxie's; Moe's; Little Greek; Pita Pit; Bruegger's Bagels and Jersey Mike's.




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