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Bring Back Dos Equis' Original 'Most Interesting Man'

  • The Drum, Wednesday, March 29, 2017 8 AM

Jonathan Goldsmith, the previous “Most Interesting Man” was your quirky, traveled uncle or grandfather. The premise of the ads, that his life was a series of adventures, was a “perfect and perfectly quirky branding vehicle for a quirky beer that comes from Mexico but doesn’t resemble any other Mexican beer,” according to The Drum

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