Around the Net
Sky Was UK's Top Ad Spender In 2016, P&G Spend Was Up 28%, Unilever Down By A Quarter
- Campaign, Thursday, March 30, 2017 8:28 AM
Sky has retained its position at the UK's top spending advertiser, according to Nielsen figures for 2016 reported by Campaign today. It increased its spend to GBP237m, up 18%. P&G retained second spot with BT in third, despite a 2% drop in budget. Unilever, it is reported, reduced its ad spend by almost a quarter.
