'GQ' Kicks Off T&E, Food And Travel Vertical

The new digital vertical, called "T&E" for "Travel and Eats," expands GQ.com’s food and travel coverage. It gives the magazine's affluent and predominantly male readers advice on “where to go and how to eat like a local,” while traveling for business or pleasure.

The new GQ vertical sits alongside Style, Grooming, Women, Entertainment, Culture and Video hubs on the site.

Launch partners for T&E include the city of Nashville’s tourism board.

An introductory blurb on the new hub reads: “This is GQ's home for food news, travel tips, and guides to the best restaurants, shops, hotels and subterranean cocktail joints.”

Articles have snappy, intriguing titles, with many written by chefs, bartenders or local celebrities.

Headlines range from “The Two Types of Salt Your Kitchen Needs” to “Hell Yes You Can Make Pho at Home.” Other stories include “9 Whiskeys You Should Stash In Your Office,” “The One Piece of Cookware Every Guy Should Own” and “How to Eat Fish and Still Save the Earth.”

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The weekly column “Where to Take Her” suggests romantic trips and dates.

T&E will live across GQ’s digital channels and soon introduce a range of video programming. For example, upcoming series “Making a Sandwich” features celebrities preparing their favorite one.

Marian Bull will lead the vertical as food and travel editor. She was previously an editor at Food52 until 2015, when she joined Saveur to oversee the relaunch of its site. Her work has appeared in Lucky Peach, Eater, The New Republic, Vogue, Bon Appétit and AFAR.

GQ’s food content generally reaches 44% more readers than the brand’s site-wide median. Travel content reaches 16% more readers.

Food and travel are hot topics these day. In January, another Condé Nast title, Bon Appétit, debuted a lifestyle and food brand extension called Healthyish, and Mic is planning to launch a food and travel-themed vertical called “Out of Office."

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